Who Gives A Fuck If You Can’t Code?

Daily Blog #124

“Colorful lines of code on a MacBook screen” by Caspar Rubin on Unsplash

Code snobs are going to hate me for this.

But no matter what they tell you when they’re looking down their nose at people like me who make a living selling the products they build, you can be an entrepreneur without being a programmer.

Some of the world’s greatest businesses and brands have been founded by people who weren’t techy, who weren’t software developers. People who possessed other skills that are vitally important to entrepreneurs such as marketing, sales, aesthetics, copywriting and sheer hustle.

If Ogilvy & Mathers, McDonalds, Nintendo, Warner Bros and a hundred thousand other companies were founded by people who had ideas and the guts to make them work, you can stop using “I can’t code” as a reason for not building a business.

Okay, you’re thinking, but that’s all well and good for those companies, but I want to build a tech company. I’m going to go out on a limb and presume you want to do that for the scalability and the massive money you’ve been taught by Steve Jobs autobiographies that you can make.

I’m not going to fuck with that point, although the folks who know me know my thoughts on it. But what I will say is that you don’t even need to code if you want to build a tech company in 2018.

For example…

You can build a fully functioning web app without knowing a single line of code.

Folks use Bubble at agencies exactly like mine to design apps for clients. Full on, fully functional apps. And startups are out there building their entire platform on the system. You can design pretty much anything and make it work using their tool.

Here’s how they’ve described it:

Bubble is designed for people with no prior programming experience.
Build your interface and workflows and design your database entirely visually.
Some of the awesome shit being built on Bubble…

The way it works is simple and intuitive, and there really is no limit to what you can do. Would you want to permanently build a tech company on it? I couldn’t say. But you could build the first version, iterate, get users and get profitable.

There are dozens of platforms just like this.

Game maker platforms.

iPhone app maker platforms.

And some people will judge you and by snobby and tear you down for using them, because they’re in a special secret little cool kid club and they don’t want to let you in because “you’re not a real coder.” Well those people are full of shit, and your average user of whatever you’ve built won’t know what platform it’s built on and wouldn’t really care anyway.

Here’s some options:

What matters is that things work and you can sell them.

If you are a programmer, awesome. Do your thing.

But if you’re not, you can still get out there and build, iterate and turn a profit.

You can’t worry about whether or not you’re a “Real” entrepreneur. You just have to build things that work and then find a way to sell them.