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…veryone on the team cares about. To figure out what those are, you need to start at a higher level: identify your goals so you can choose metrics that help you measure progress towards those goals.
My belief is you do it with a narrow and deep story about what you are doing, and that what you are doing requires a high net promoter score—a high-level of customer-to-customer recommendation. A high NPS gives you the best kind of marketin…
It’s a paradox: even if you make two great things right out the gates, just by having two you make it harder for the customer to know what job to hire you for.