Jose Parreño – Medium

Jose Parreño

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Jose Parreño

Learning to rank: my written and favourite articles

LTR is a specialised domain in ML. Here, I capture a list of my favourite resources to help in your ranking journey.

5d ago

Learning to rank: my written and favourite articles

5d ago

Pinned

Jose Parreño

Marketing and bidding science: my written and favourite articles

There is not much content out there about paid marketing and bidding from a DS & ML perspective. I hope I can help with my articles.

5d ago

Marketing and bidding science: my written and favourite articles

5d ago

Pinned

Jose Parreño

Data visualisation: my written and favourite articles

All my written articles about data visualisation best practices, Streamlit and Plotly. It’s a live document, stay tuned for more additions!

5d ago

5d ago

Pinned

Jose Parreño

Data Science team management: my written and favourite articles

This blog captures all my written articles about leading DS and ML teams. It’s a live document, so stay tuned for more additions!

5d ago

5d ago

Jose Parreño

Adjusting CPCs based on binary multipliers

Optimize algorithmic bidding with binary multipliers, even if they are constrained with minimum floors.

Jul 27

Adjusting CPCs based on binary multipliers

Jul 27

Jose Parreño

Bidding 101 formulas you should know

Unlock bidding success in paid marketing! Discover CPC, CPA, and ROAS formulas with our easy-to-use calculator. Get the basics right!

Jul 19

Jul 19

Jose Parreño

How to calculate elasticity of bids in PPC marketing

Master PPC bid elasticity! Discover techniques to normalize metrics, handle non-linear trends, and ensure smooth, positive elasticity.

Jul 17

How to calculate elasticity of bids in PPC marketing

Jul 17

Jose Parreño

Pretty styled dataframes in Streamlit to make your apps shine

Style your Streamlit dataframes like a pro! Discover workarounds and tips for creating beautiful, readable data visualizations…

Jul 11

Pretty styled dataframes in Streamlit to make your apps shine

Jul 11

Jose Parreño

Tips for Streamlit learnt the hard way

Transform your Streamlit experience with these top tips: from multipage simplicity to efficient caching and sleek layouts. Let’s dive in!

Jul 10

Tips for Streamlit learnt the hard way

Jul 10

Jose Parreño

Building a marketing data science team from scratch

From scratch to a 6-member team: How I built Skyscanner’s marketing data science team, proving value by being focused and strong…

May 23

Building a marketing data science team from scratch

May 23

Jose Parreño

Jose Parreño

Jose is a Sr. Data Science manager at Skyscanner. He currently leads the marketing, hotels and cars Data Science teams. He loves bidding and ranking algorithms.

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