Jo PettiferinBox InsightsBack to basics: why tech won’t protect you anymore…The most important change for marketers in the past five years has been the explosion in new tools available to us.May 25, 2017May 25, 2017
Jo PettiferinBox InsightsMarketers: How to get Sales to use more of your assetsYou are wasting your time if you’re creating Sales collateral that’s well thought-out, perfectly executed but the Sales team doesn’t…May 4, 2017May 4, 2017
Jo PettiferinBox InsightsHow a start-up approach will inject collaboration into your marketing team’s DNACan’t see the wood for the trees? Many marketing teams get so caught up with the small details — ensuring they keep delivering campaigns…May 4, 2017May 4, 2017
Jo PettiferinBox InsightsHow the Internet of Things is changing the marketing departmentMarketers, if you think the Internet of Things is just about controlling your central heating with your phone, you need to think again. The…May 4, 2017May 4, 2017
Jo PettiferinBox InsightsThe ABM data explosion — how will the marketing team cope?It’s “revolutionary”. The “hottest new thing in marketing” and “a game changer”. These are the types of introductions we’re used to seeing…May 4, 2017May 4, 2017