What is the underlying message in the story? Like Clayton Christensen says, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” Ask yourself, am I prescribing the characteristics of the drill? Or explaining how the user drills the hole? Instead of articulating why the user needed a hole in the wall?
Getting good at habit-forming took me years. Many of the mistakes I made were avoidable. If I could go back, I’d find a habit coach. Here’s how I see it. One game-changing idea from a good book is worth thousands of dollars. If a co…
Here’s the simple truth behind reading a lot of books: It’s not that hard. We have all the time we need. The scary part — the part we all ignore — is that we are too addicted, too weak, and too distracted to do what we all know is important.