The Price is Not Right: Uncovering the Truth Behind the Quaint Idea of Voluntary Pricing

Jordan
4 min readFeb 17, 2023

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Are you under the impression that buyers and sellers determine prices as a voluntary act? Think again. The quaint notion that individuals have complete freedom to make decisions when agreeing on a price is largely an illusion. In reality, prices are heavily influenced by a variety of external factors, such as market conditions, competition, and even government policies.

Consider the housing market, for example. Are buyers truly free to pay whatever they want for a home? Hardly. Prices are heavily influenced by interest rates, economic conditions, and the availability of financing. Even the location of a property can have a significant impact on its price. And what about sellers? Are they free to set whatever price they desire? Again, the answer is no. They must take into account factors such as comparable home prices, market demand, and the condition of the property.

But it’s not just the housing market. The same can be said for any market or industry. From the price of a gallon of gas to the cost of a new car, prices are determined by a complex web of factors that are often beyond the control of individual buyers and sellers.

But perhaps the most compelling evidence against the idea that buyers and sellers determine prices as a voluntary act is the fact that prices are often set by monopolies or oligopolies. These are market structures where a small number of firms dominate the market, and as a result, they have significant power to set prices. The classic example is the oil industry, where a few large companies control the majority of the market and therefore have significant influence over the price of oil.

The truth is, buyers and sellers alone have mathematically no power to increase prices beyond what is determined for them by these external factors.

Let’s examine the concept of supply and demand. It’s true that when demand for a product is high and the supply is low, prices will typically rise. However, this relationship is not as simple as it may seem. The price of a product is also affected by factors such as production costs, taxes, and regulations. For example, if the cost of raw materials increases, this will ultimately impact the price of a finished product. Similarly, taxes and regulations can also affect prices.

Another important factor to consider is the role of competition. In a competitive market, buyers have the power to choose from multiple sellers, which can keep prices in check. Conversely, in a monopolistic market, buyers have limited options and sellers have more power to set prices. This is why anti-trust laws are in place to prevent monopolies from forming and maintaining power over pricing.

It’s also important to consider the role of market power. Large companies with significant market share can use their power to influence prices. For example, if a company controls a large portion of the market for a particular product, they can use this power to set prices that are higher than what would be determined by supply and demand alone.

So, as a buyer or seller, what can you do to protect yourself from the effects of external forces on prices? The answer is not much. The best way to protect yourself is to stay informed about market conditions and to be aware of the external factors that can affect prices. By understanding the factors that drive prices, you can make more informed decisions when buying or selling goods and services.

The notion that buyers and sellers determine prices as a voluntary act is largely false. The genuine feeling of each buyer and seller that he is free to do as he wishes when he agrees on a price, and therefore could do something else if he wished, is largely an illusion. Instead, prices are determined by a complex web of external factors that are often beyond the control of individual buyers and sellers.

So, next time you find yourself thinking that prices are determined by the voluntary act of buyers and sellers, remember that there’s a lot more at play than meets the eye. Whether it’s market conditions, competition, government policies, or even monopolies and oligopolies, prices are determined by a wide range of factors that are often beyond our control. And it’s important to be aware of these factors and understand how they influence prices.

In conclusion, the quaint notion that buyers and sellers determine prices as their voluntary act is largely false, it’s a complex web of external factors that are often beyond the control of individual buyers and sellers, we should be aware of these factors and understand how they influence prices. Don’t be fooled by the illusion of freedom when it comes to pricing, instead, be informed and aware of the true determinants of prices.

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