Jordan Julien
Jul 21, 2017 · 1 min read

There’s more to it than just this video and the below excerpts. Empathy’s role in design isn’t as magical as empathy’s role in life. In design, especially product design, empathy should focus on identifying what motivates users, the results they want to achieve, and the reasons they like the products they already have. Self-empathy and co-worker empathy are important to life; not necessarily just designing. (I actually think design empathy could be considered a 5th type.)

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