The people-centered design methods we devised might be good for designing for a few people. Frankly when you’re design for millions of people these methods aren’t appropriate.
Putting People First: Tips and Advice from UX Pioneer Don Norman
Patrick Faller
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Who designs for millions of individuals? We generally design for a persona, or an archetype. I don’t think I’ve ever designed a product for a specific person — but a mental model that users tend to adopt when using my product.

I don’t think this is activity-centered design; we’re still focused on the person. (Just not the subtle variances between individuals.)

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