Twitter joins litany of companies embracing live video

Snapchat. Periscope. Facebook. Instagram. Twitter.

The floundering microblogging company introduced an update today that allows users to go live in their timeline through the support of the Twitter-owned live streaming app, Periscope.

Users now can go “live” on Snapchat Stories, Periscope, Facebook Live, Instagram Stories and Twitter. This on the heels of AT&T’s deal with Time Warner and AT&T CEO Randall Stephenson’s bet on the marriage of video and mobile.

We know what it means for advertisers and businesses. But how does this affect everyday users?

Full disclosure: I haven’t watched many “live” videos from my friends yet. However, my instinct says that this movement is a manifestation of the vision YouTuber Casey Neistat, Matt Hackett and the team at Beme built during the last year.

I wouldn’t be surprised if Snapchat, Facebook, Instagram and Twitter made efforts to humanize the live video aspects of their products. Shoot and share. Less curated, less distracting to the moments we aim to capture in life.

It’ll be interesting to see how live video impacts the evolution of social content.