That’s a great storytelling advice, Alex!

Take a look at Hilton’s current “What Kind of Weekender Are You?” campaign. It’s pretty forward thinking for their brand, which is typically very self-centric as some of the legacy hotel brands can be. The campaign has great copy writing, covers a lot of audience ground in one idea, and evokes a very upbeat, actively positive feeling. (The radio ads, in any case, though I am sure they are carrying it through many channels.)