The Seinfeld Strategy: Building Consistency and Momentum

Obeawords
3 min readFeb 27, 2024

Consistency is the key to success in any endeavor, yet it’s often challenging to maintain over the long term. Whether you’re striving to develop a new habit, pursue a creative project, or achieve a significant goal, the journey is paved with ups and downs, distractions, and setbacks. However, there’s a simple and effective strategy for building consistency and momentum: the Seinfeld Strategy.

Named after the legendary comedian Jerry Seinfeld, this strategy revolves around the concept of “don’t break the chain.” The premise is straightforward: set a daily or regular activity related to your goal, track your progress visually, and strive to maintain an unbroken chain of consecutive days. By focusing on small, consistent actions and visualizing your progress, you can build momentum, stay motivated, and make significant strides towards your objectives.

**How Does It Work?**

The Seinfeld Strategy is based on the idea that success is the result of daily habits and incremental progress. Here’s how to implement it effectively:

1. **Choose Your Goal:** Start by identifying a specific goal or habit that you want to cultivate. Whether it’s writing a novel, exercising regularly, learning a new skill, or any other endeavor, clarity is essential.

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