It is really hard to get responses on your emails. It is even harder when your emails are starting to look like this:
A block of text is not inviting, warm, or cozy. In fact, it’s daunting. No-one knows what lies inside that page-long message.
The good news: most people send emails like this. Meaning it is not very hard to differentiate yourself.
The bad news: it is really hard. It can be really hard to transfer your thoughts concisely and convey a message. But, if you are able to — you will see a spike in responses.
So here are some basic things that can make a big difference.
HOW TO SEND A KILLER, COZY WARM EMAIL
I have been refining my personal technique for a while and I think I have found a good overall plan of action for sending warm emails.
The “framework” is not all my own. Its inspired by some really freakin smart people.
I took everyone’s advice and came up with 5 elements to my perfect warm self-introduction. ***Warning: this is an evolving process and gets better with feedback, so let me know what you think!
How I Write an Email
My overarching goal for the email — concise and conveys my objective.
First question to answer, who am I?
- 1/2 sentences about myself and what I like to do/am interested in (CONTEXT)
Next, Why the hell are you emailing said person
- Give them a very clear and bold ask.
Now give them a reason why they should care
- Make it as clear as possible — you should care because ________
- Offer people something they cannot turn down (free help is sometimes a good one)
Make a Follow Up
- Extend the conversation past the email. This may be part of your ask — but find a time to talk on the phone or get an introduction.
- Always thank people for taking the time out of their day to read your sorry email.
Other things to note: be transparent with your asks, use carriage returns, don’t have a garbage signature!
By no means is this a formula that works for everyone, but I keep the framework in mind whenever I email someone. Refining each sentence will take time — but you get better at it with practice! So go out there and send an email — mine is firstname.lastname@example.org
And if I send you an email — I promise not to waste your time.
I’d love to hear your thoughts :) + let me know how I can help you out!
continue the convo on twitter @itsjordangonen