Very early on in my “using social media” days (around 2009/2010 ish) I decided to use my first & middle name for all my handles (Jordan Keith). Initially I did this because my main method of sending people to my social profiles was to say (out loud with words to a person’s face) yeah it’s just facebook.com/myrealname.

This invariably got met with the question, “how do you spell your last name again”. This was the Laubaugh curse.

It was at this same time that using your first/middle name for Facebook became fashionable. So I stopped using Jordan Laubaugh, and started going by Jordan Keith. In those days (for me at least) it was only Facebook.

Then, 5 years went by….

Now, I own a company that employs several hundred people, with 7 figure annual sales, that is 100% an online company (I don’t even have an office address). This is a brag. But really, Jordan Keith did this.

There are maybe 5 people in this company (until they read this) that would even recognize the name Jordan Laubaugh. Everyone knows Jordan Keith. And damnit, I’m starting to make a name for myself.

Before I really do that. I want to be me again.

Going by Jordan Keith has began to feel like I’m hiding something. That business I mentioned is a porn business by the way. I talk a lot of shit about porn operators because everyone hides behind their company name. No one will stand up and put their name on something. Me doing that (as Jordan Keith) set my company apart in a lot of ways. It had a face, of a person, that people could interact with. It was cool.

But then I remembered that my real name is actually Jordan Laubaugh.

I started thinking about all the ways it might be helpful to keep my online identity and my offline identity separate. Do I really want every person I interact with in the future to google Jordan Laubaugh and label me as “creepy porn guy”? That’s obviously the most common one. So I’ll stick with that.

In reality, it’d be convenient not to have to deal with that.

As soon as I realized that it made it the truth that I am hiding something.

I didn’t feel good about that.

I don’t feel good about that.

So now I have to take away any chance of ever hiding.

Sure, there’s going to be people who google me now and get the full story of Jordan Laubaugh. Anyone I’ve ever wronged can now easily find me and attack me online. Every bill I didn’t pay. Every person I fucked over on my ruthless quest for power. It’ll be open season for all them.

In the future, some banks will refuse to do business with me. Some landlords will refuse to rent to me. I’ll be discriminated against. But you know what? That’s already happened. I’m used to it. And I deserve it.

I’m not saying I deserve it in some masochist way or because I’ve done something bad. I’m saying it in a realistic way.

The lifestyle I’ve chosen has costs. I knew that from the beginning. I experience so many great things as a result of what I’ve accomplished, and I’m just getting started. Having some prude’s look down on me because of how I make a living is a cost I have to pay. But I happily pay it.

I have zero interest in ever doing business with anyone that would look at me negatively because of my porn business. That’s such a stupid stance.

Anyone who profits as a result of my patronage get’s to shut up. It’s not my job to please them. Every signal that you could possibly check points to me being an extremely profitable guy to do business with. Anyone that holds an anti-porn stance doesn’t get to play. As usual, it’s their loss.

I’ve got plenty that would be cool to hide. I’ve been a dick plenty of times. If you take certain things from my past out of context, you could get the impression that I’m a terrible dude. Hell, there’s plenty that you could take IN CONTEXT and still draw that impression.

I respect that. I’ve done a lot more good than bad. I don’t do much bad anymore. It’s all part of growing up.

There’s another cost to this change, a much more real tangible cost. I’m giving up a lot of equity that I had on social media as Jordan Keith. 1,000+ twitter followers, 500 snapchat friends, thousands of instagram followers, vine, Medium, Facebook, etc. I doubt more than 5% will make the switch and follow me on new accounts. I guess the ones that really like my stuff will, and to be honest, that’s more than enough ☺.

Nice to meet you.

Jordan Laubaugh
Google +
Snapchat: JordanLaubaugh

P.S If you absolutely loved this post, it would mean a whole heck of a lot to me if you would scroll down and press the Recommend button. If you just kind of liked it, no pressure!