How to Create a Yearly Content Strategy in 4 Hours or Less Per Week
This Process Nets You 2,000+ Pieces of Content Per Year
As a Creator, Brand, or Agency, creating a cohesive content strategy is absolutely imperative to your success as a business.
One of the biggest challenges— regardless of industry — is knowing where to start. Most also have trouble designing a consistent and repeatable process for actually bringing your ideas to life.
Bottom line: for most, the Content Strategy and Creation process can seem like a daunting, never-ending dance, riddled with lost ideas and missed opportunities.
Spoiler: it doesn’t have to be.
With the right systems and processes in place, you can create a consistent routine that nets you tangible results on a weekly and yearly basis.
This is especially powerful when you implement an audience-first approach, and the style of your content is intended to solve very specific problems for them.
Hopefully, this process gets you going in the right direction.
Value of Creating Content
The goal of building and growing a brand in 2023 is simple:
- Create content for Social Media (your rented audience)
2. Create a newsletter so you talk to people away from Social Media (your owned audience)
Weekly Content Strategy:
- 1 Newsletter (52 total)
- 5 Articles based on variations of the Newsletter
- 21 Twitter posts (40% of them being threads) based on variations of the Newsletter
- 7 LinkedIn posts (including carousels) based on variations of the Newsletter
- 7 Instagram carousel posts based on variations of the Newsletter
If you wanted to layer in videos, here are 3 additional options:
- 1 YouTube long-form video (which you can use the Newsletter as a script)
- 7 YouTube shorts based on the
Final Thoughts
On average, this process takes me less than 4 hours every week.
I’ve created templates for:
- Newsletters
- Articles
- Short-Form written content
All of these allow you to create in a quick and efficient manner.
Results
In total, each week, that would be:
- 41–49 total pieces of content for your audience
Over the course of 1 year, that would be:
- 2,132–2,548 total pieces of content for your audience
Final Thoughts
As you’ve seen, sticking to a consistent schedule can net you 2,000+ pieces of content on a yearly basis.
If you need help with your strategy or knowing where to start, I’ll be releasing guides over the coming months to help.
Stay tuned!
➡️ If you enjoy reading my articles, subscribe here to be alerted when a new article is released — 12pm EST Monday-Friday!
