Hello, I’m Jordan and I took ADPR 4300 for a few reasons. One being to improve my social media engagement and to better understand the effects of social media.
I conducted my interview with Andy Herman, better known as @SconnieSports on Twitter. Andy is a self-made Green Bay Packers analyst, who created and runs his own podcast called “Pack-A-Day.” He is also a writer for Cheesehead TV, an analyst for the TV show “Green Bay Nation” that airs on…
The brand I chose to analyze that has faced multiple crises over the past several years is United Airlines. The specific crisis I chose happened on April 9, 2017, and what happened was United Airlines had overbooked its flight departing from Chicago to Louisville…
Social media once was a place to stay connected with friends, family, co-workers, etc. and didn’t require much strategy, if any at all. This short-lived era of social media quickly has grown into more than just somewhere to stay connected and update…
An example of crisis management I found for this weeks blog post is the backlash Crock-Pot faced after a popular character died in the TV show “This is Us.” The character who died happened to be killed by a Crock-Pot explosion and as you can imagine, this led to many people to post on Twitter…
For book report two, I decided to read The Happiness Effect by Donna Freitas who is a professor at Hofstra University. In…