Jordan PappasSocial Media InterviewI conducted my interview with Andy Herman, better known as @SconnieSports on Twitter. Andy is a self-made Green Bay Packers analyst, who…Dec 4, 2018Dec 4, 2018
Jordan PappasCrisis Management: United AirlinesThe brand I chose to analyze that has faced multiple crises over the past several years is United Airlines. The specific crisis I chose…Nov 27, 2018Nov 27, 2018
Jordan PappasThe Future of Social Media is Already HereSocial media once was a place to stay connected with friends, family, co-workers, etc. and didn’t require much strategy, if any at all…Nov 20, 2018Nov 20, 2018
Jordan PappasCrisis ManagementAn example of crisis management I found for this weeks blog post is the backlash Crock-Pot faced after a popular character died in the TV…Nov 13, 2018Nov 13, 2018
Jordan PappasThe Happiness EffectFor book report two, I decided to read The Happiness Effect by Donna Freitas who is a professor at Hofstra University. In this book…Nov 6, 2018Nov 6, 2018
Jordan PappasAds That Get My AttentionWhen I consider the hundreds of advertisements I see on a day to day basis, whether it’s print ads, commercials, radio, social media, etc…Oct 30, 2018Oct 30, 2018
Jordan PappasSocial Media InfluencersWhen contemplating about who influences me on social media, I found that I wasn’t sure what things or people that influence me on social…Oct 23, 2018Oct 23, 2018
Jordan PappasBarstool Sports Social Media AuditI have decided to conduct a social media audit on the Barstool Sports brand. I chose to do a social media audit of Barstool because it is…Oct 16, 2018Oct 16, 2018
Jordan PappasRecap: Monday Night Football — Saints vs. RedskinsLast night, October 8, 2018, was the first time I’ve ever live-tweeted an event. For my first ever attempt to live tweet an event, I…Oct 9, 2018Oct 9, 2018
Jordan PappasThe Art of Social Media Book ReviewFrom studying and observing the use of social media platforms, there isn’t one right way to utilize these platforms. Rather, these…Oct 2, 2018Oct 2, 2018
