Jordan WeilHave you noticed recently how many ads say the exact same thing?Making the case for distinctiveness, not differentiation.Mar 7, 2019Mar 7, 2019
Jordan WeilTo save advertising we need to stop selling ourselves short.I’ve been reflecting recently on that Havas video from like 6 months ago where Jason Peterson and Paul Marobella shit all over advertising…Feb 26, 2019Feb 26, 2019
Jordan WeilThanks, Facebook. Why the end of ‘Data Driven Advertising’ is a good thing for AdvertisersLet’s set the table with a few headlines from the last week or so:Apr 5, 2018Apr 5, 2018
Jordan WeilinComms PlanningThe Case for Better Display AdsThis research report was featured in Adweek and IAB.Dec 20, 2016Dec 20, 2016
Jordan WeilinComms PlanningMarketing Jargon That Needs to Stop: A Listicle in 11 GIFsJargon is the heroin of Marketing. We all hate it, but we’re addicted to it. Try to kick the habit by avoiding some of these…Nov 21, 20162Nov 21, 20162
Jordan WeilinComms PlanningWe Need to Make Better Mobile BannersWe’ve been reading about the death of the 320x50/300x50 unit for years, but these ‘baby banners’ aren’t going anywhere. Baby banners still…Oct 18, 20161Oct 18, 20161
Jordan WeilinComms PlanningSnapchat: A Guide to Make Your Creative Work HarderThe social platform is making a big push for your advertising dollars. We’ll leave the “why” to their sales team, but here’s the “what” and…Sep 7, 2016Sep 7, 2016
Jordan WeilinComms PlanningFacebook Tried Cracking Down on Clickbait. What Happened Next Will SHOCK You.This article will be the most interesting and useful piece of content you’ll consume today, guaranteed!*Aug 24, 2016Aug 24, 2016
Jordan WeilinComms PlanningAddressable TV: A Primer Written in Plain EnglishIt’s Cannes Lions season yet again, which reminds me of two videos on the subject of Addressable TV from Cannes 2015 that I haven’t been…Jun 21, 2016Jun 21, 2016
Jordan WeilinComms PlanningExplaining Media Terms in Plain English: Ratings & GRPsThe lines between creative and media are blurring as media buys are becoming more dependent on the creative work and creative is…Jun 2, 20163Jun 2, 20163