Jordan Weil – Medium

Jordan Weil

Jordan Weil

Have you noticed recently how many ads say the exact same thing?

Making the case for distinctiveness, not differentiation.

Mar 7, 2019

Have you noticed recently how many ads say the exact same thing?

Mar 7, 2019

Jordan Weil

To save advertising we need to stop selling ourselves short.

I’ve been reflecting recently on that Havas video from like 6 months ago where Jason Peterson and Paul Marobella shit all over advertising…

Feb 26, 2019

To save advertising we need to stop selling ourselves short.

Feb 26, 2019

Jordan Weil

Thanks, Facebook. Why the end of ‘Data Driven Advertising’ is a good thing for Advertisers

Let’s set the table with a few headlines from the last week or so:

Apr 5, 2018

Thanks, Facebook. Why the end of ‘Data Driven Advertising’ is a good thing for Advertisers

Apr 5, 2018

Jordan Weil
in
Comms Planning

The Case for Better Display Ads

This research report was featured in Adweek and IAB.

Dec 20, 2016

The Case for Better Display Ads

Dec 20, 2016

Jordan Weil
in
Comms Planning

Marketing Jargon That Needs to Stop: A Listicle in 11 GIFs

Jargon is the heroin of Marketing. We all hate it, but we’re addicted to it. Try to kick the habit by avoiding some of these…

Nov 21, 2016

Marketing Jargon That Needs to Stop: A Listicle in 11 GIFs

Nov 21, 2016

Jordan Weil
in
Comms Planning

We Need to Make Better Mobile Banners

We’ve been reading about the death of the 320x50/300x50 unit for years, but these ‘baby banners’ aren’t going anywhere. Baby banners still…

Oct 18, 2016

We Need to Make Better Mobile Banners

Oct 18, 2016

Jordan Weil
in
Comms Planning

Snapchat: A Guide to Make Your Creative Work Harder

The social platform is making a big push for your advertising dollars. We’ll leave the “why” to their sales team, but here’s the “what” and…

Sep 7, 2016

Snapchat: A Guide to Make Your Creative Work Harder

Sep 7, 2016

Jordan Weil
in
Comms Planning

Facebook Tried Cracking Down on Clickbait. What Happened Next Will SHOCK You.

This article will be the most interesting and useful piece of content you’ll consume today, guaranteed!*

Aug 24, 2016

Facebook Tried Cracking Down on Clickbait. What Happened Next Will SHOCK You.

Aug 24, 2016

Jordan Weil
in
Comms Planning

Addressable TV: A Primer Written in Plain English

It’s Cannes Lions season yet again, which reminds me of two videos on the subject of Addressable TV from Cannes 2015 that I haven’t been…

Jun 21, 2016

Addressable TV: A Primer Written in Plain English

Jun 21, 2016

Jordan Weil
in
Comms Planning

Explaining Media Terms in Plain English: Ratings & GRPs

The lines between creative and media are blurring as media buys are becoming more dependent on the creative work and creative is…

Jun 2, 2016

Explaining Media Terms in Plain English: Ratings & GRPs

Jun 2, 2016

Jordan Weil

Jordan Weil

advertising strategy at verizon / part time NY1 enthusiast. you can read all my stories paywall-free on linkedin.

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