4 tips on How you can be ‘Disruptive’ too.
What do Dodo birds and compact digital cameras have in common? Extinction! And your company could be next. Unless you learn how to anticipate and manage disruptive forces that are coming into your industry.
Over the weekend, I attended an award ceremony to recognize outstanding performance in the area of Human Resources. Some of the awards include: Best Digital Media Recruitment, Outstanding Workplace and Safety and etc.
One picture summarized my feeling then:

I wasn’t there to earn business, but to know people on a personal level, understand what the current practices were and the challenges that lies ahead. But throughout the event, I was shunned the moment I speak about what I did in my company.
As compared to when I met key decision maker in a startup at another event later. He asked questions to see what we are able to offer and put on the table. Though I was rejected, at least we knew it was a mismatch of service vs goals.
The point I’m trying to bring across is that I might have a technology/idea/solution that might help your organization with its challenges. It doesn’t necessarily have to come from my organization but it can be an exchange of words to give you some insights.
But nonetheless, here are 4 tips that can potentially bring your company to the next level:
1. Evaluate Technology — Especially outside of your industry. Chances are, the very technology that will revolutionize your industry in the future is already doing so in a completely unrelated industry today.
2. First Mover Advantage — Be the disruptor and not the disrupted. First-mover advantage always gives you additional time and space to gain ground. If you wait for disruption to happen, this will lead you to the path of getting disrupted (eg. Nokia).
“Disruptive innovation can hurt, if you’re not the one doing the disrupting.”
3. Watch Your Competition — Competition is always out there. What you got to do is to keep an on them. Be like a hawk and understand their every move. Like Sun Tze says “Know your enemy, know oneself. A thousand battles fought, a thousand battles won.”
4. Listen To Your Customers — Customers are like shareholders of your company. they buy your services/product as they believe in it. Accept their feedback and always seek how you can improve from there. Keeping in touch with your customers not only lets you build the rapport but also receive information about their industry changes, giving you opportunities to provide them more solutions.
Do you wish to be the next service getting replaced like how Nokia got ousted by technology because they wanted to stay with Symbian and not move over the android?
Jorden is an aspiring motivation/inspirational speaker. I write articles about recruitment and employer branding, hoping to help companies in Singapore understand the need for such branding. My day job allows me to meet and speak to many employers and understand their challenges, their needs, and their goals. Feel free to drop me an InMail to have a chat about any topic relating to advertising, online media and out of the box ideas. I’m always keeping an open mind!
