Love The Craft. Craft The Love
What is the key to success in building new things? Is it making the code run faster? It is proper financing, or maybe hiring the right people. At a technical level yes, those things matter tremendously. However, at a high level, you should probably strive for a more general goal: crafting love.
First, you have to choose your craft and make sure you love it. Only pursue fields you are passionate about. And only hire people that are passionate about it. Because this love for the craft will eventually turn into discipline, persistence, and mastery. Loving what you do allows you to do the most unexpected of things: crafting love.
What is Crafting Love Exactly?
So is loving the craft is having a passion for what you do, crafting the love is instilling that same passion to your users, investors, and collaborators. Ultimately, your goal should be to make society love what you do as much as you do. The creation of brand ambassadors should be your strategic goal for customer management. The creation of follow on, leading, and supporting (maybe even for decades) investors, should be your strategic goal for investor management. The creation of employees with an entrepreneurial mindset, a heart invested in the company and a certain belief in your company’s values and mission is an ideal goal for human capital development. Forget about half-tones, so-so employees, or investors.
