Founder of Contany.nl.
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In fact, nano-influencers (with 1000 followers or less) see engagement rates close to 7.2% on Instagram. On the other hand, their engagement levels on Twitter are as low as 1.4%.
In 2017, 76% of marketers thought calculating the ROI would be the biggest influencer marketing challenge in 2018.
In fact, according to Mediakix, 80% of marketers agree that influencer marketing is effective. Moreover, 71% of them also agree that the customers and traffic received from influencer marketing are of superior quality.