Jordi Romero – Medium

Jordi Romero
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An honest Startup story

The value of metrics vs the relevance of what has been done

I was recently discussing the value of metrics in an early stage organization like Factorial, where I found myself defending the value of…

3 min readAug 7, 2019

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The value of metrics vs the relevance of what has been done

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Jordi Romero
in
An honest Startup story

Everything you wanted to know about Factorial’s €2.8M Seed Round but were afraid to ask

Factorial raised a €2.800.000 Seed Round from three great investors, and I want to tell you how it went and everything we learned

7 min readOct 1, 2018

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Everything you wanted to know about Factorial’s €2.8M Seed Round but were afraid to ask

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Jordi Romero
in
An honest Startup story

The five SaaS tools our SaaS startup can’t live without (+ full list)

List of SaaS tools we use to run Factorial. Intercom, Chartio, Github, Salesforce, Slack and Redbooth. + 40 other tools.

6 min readJun 29, 2017

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The five SaaS tools our SaaS startup can’t live without (+ full list)

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Jordi Romero
in
An honest Startup story

Factorial’s first outside round: 500.000 € from angels and others

A small group of very talented business angels and two strategic funds joined us on our mission to change the Human Resources landscape…

4 min readJun 15, 2017

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Factorial’s first outside round: 500.000 € from angels and others

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Jordi Romero
in
An honest Startup story

We found the perfect VP of sales, and we didn’t hire him

UPDATE: This story has been moved to my own domain:

6 min readMay 15, 2017

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We found the perfect VP of sales, and we didn’t hire him

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Jordi Romero
in
An honest Startup story

Finding our Product Market Fit

Startups are often measured against certain milestones: pre-revenue, product/market fit, traction, scale... Those are some terms used to…

4 min readApr 27, 2017

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Finding our Product Market Fit

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Jordi Romero
in
An honest Startup story

Why hiring for an early stage startup is hard

Where? Who? And the Zuckerberg test

5 min readApr 6, 2017

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Why hiring for an early stage startup is hard

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Jordi Romero
in
An honest Startup story

My 5 jobs as a startup CEO

Each step in my career made it harder and harder to explain “what I do” to my family. “I create websites” was the easiest one. From there I…

4 min readMar 24, 2017

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My 5 jobs as a startup CEO

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Jordi Romero
in
An honest Startup story

Understanding our investors: from business angels to venture capitalists

Many times ambitious expeditions require of outside investment. Christopher Columbus couldn’t have crossed the Atlantic without the funding…

7 min readMar 16, 2017

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Understanding our investors: from business angels to venture capitalists

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Jordi Romero
in
An honest Startup story

Getting the first customers into the funnel

One of the most exciting and stressful things of a startup is that everything needs to be done, so our challenge is always to manage when…

4 min readMar 9, 2017

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Getting the first customers into the funnel

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Jordi Romero

Jordi Romero

Founder @FactorialHR. Previously VP BD & CTO @RedboothHQ. Partner @itnig. #SaaS #Startup enthusiast. CS Engineer. Likes climbing, sailing & yoga.

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