Working With Small and Medium Sized Businesses — Nearly every day brings another article on lawsuits against Uber or “Uber for X” companies on whether or not their business practices fit into one of our country’s two labor classifications (i.e., W2 vs 1099) which were never designed for such technologies and approaches. …

There are millions of blogs on culture; this is not a general post on the broader topic. This post is about my personal experiences that shape my perspective on the culture we’re working to build at Super, embodied in three words: intelligent, respectful, and curious. 1) TRILOGY’S MANTRA: “OTB” (ONLY THE BEST) I started my career at…

Everyone knows how competitive it is to recruit in Silicon Valley. After we closed seed funding, recruiting felt like a daunting task. How could we compete against all the established players with longer track records and bigger wallets? And then add to that the pressure to keep a high bar…

$600 billion. That’s the size of the US home services sector. Coming from ad tech — with a US market size of $60 billion and 1800 companies fighting for those marketing dollars — I was amazed by how few technology companies in home services there were. As a first-time home…

(Or what do mixed martial arts, home heating systems, and chicken liver have in common?) — A few years ago, if you were a mixed martial arts fan, you might have been watching a tournament on a major cable television network. This particular broadcast featured the World Welterweight Championship, and as part of the undercard, they hosted the amateur regional finals, presumably with competitors aspiring to…

Smart home products were inescapable at this year’s CES, with endless sensor-filled electronics that will soon be invading your home. …

In my last posting, I jumped straight to my latest venture, Super. In this post, I wanted to share what brought me to this business, experiences that shape my point of view, and some of what I’ve learned along the way. I started my first business with a friend in…

Hi everyone. My name is Jorey. I’m very happy to launch Super and share what we’re doing. We’ve been operating in stealth for a while because we believe we are bringing a solution to market that is both unique and needed. Our business comes out of a personal experience that…