Jorge García-Luengo📏 How to measure Customer ExperienceMeasuring customer experience (CX) and delivering great performance brings a competitive edge most organizations aim at. However, these…Apr 8, 2022Apr 8, 2022
Jorge García-LuengoTest de Turing y vulnerabilidad de las marcasDotar a las marcas de personalidad ha servido para darles una identidad a través de la cual aumentar su brand power, o valor de la marca…Jul 2, 2018Jul 2, 2018
Jorge García-LuengoCEO’S ON DECISION-MAKING AND LEARNINGHow long feedback loops, externalities and bias hinder CEO’s abilities to assess their decision-making, thus preventing them from learning…Jun 26, 2018Jun 26, 2018
Jorge García-LuengoHacia un nuevo paradigma en la industria de saludCuatro tendencias están cambiando el paradigma de la industria de los seguros de salud, forzando a los competidores tradicionales a…Jun 21, 2018Jun 21, 2018
Jorge García-LuengoVenture Building, a new model for entrepreneurship and innovationVenture builders are changing the way new companies and products are created by industrializing innovation. This article explains…Aug 29, 2017Aug 29, 2017
Jorge García-LuengoChallenges and opportunities of the Venture Building modelAbstract: what follows complements a previous article describing the venture building model. Here we explore some challenges and…Aug 28, 20171Aug 28, 20171
Jorge García-LuengoInvestors are changing grounds, corporations are freaking out, and talent is taking risk as…Can corporations become the epicenter of innovation that startups are today?Jul 13, 2017Jul 13, 2017
Jorge García-LuengoSo you have product-market fit, now what?Tools for managing growth beyond the founding teamJul 6, 2017Jul 6, 2017
Jorge García-LuengoThinkReflecting intentionally will make us happier and more successfulJul 3, 20171Jul 3, 20171