How we designed the iTunes of journalism

Making people pay for journalism by licensing over 200 fonts.

Six months ago we launched Blendle, the iTunes of journalism, in the Netherlands. Using our service, over 140,000 users (that’s almost everyone in our country ;)) can read the best articles of every newspaper and magazine, paying only for the articles they like.

An original layout versus a basic layout
The Blendle timeline


The same article, on the left printed in the newspaper and on the right online in the Blendle reader.

The reader

All content is aligned to a 30px baseline grid

The consequences

The next steps