YouTube Advertising Secrets — Buy Pixels not Clicks

Cut your Traffic Cost in Half & get Seen all Over the Internet

YouTube In Display Ads, may be the equivalent to Google Adwords back in the day. The trick is to break down the old process into smaller steps.

Instead of buying traffic directly to your product’s sales page or lead gen/page; create a short attention grabbing video to attract prospects into a piece of content within YouTube or as an ungated blog post where you deliver lots of value.

Taking into consideration what market are we really in, we should be able to find potential customers on their discovery journey to a solution.

Let YouTube do the heavy lifting for you, focus on getting their attention first

• Grab their Attention
• Create Intrigue
• Present your solution
• Make it awesome
• Ask for the Click

Do a search in Google for terms around your vertical market, save all the related searches at the bottom of Google’s search results. Repeat the process on each related search term until you get a robust list.

Repeat the queries in YouTube, filter by views, comments, channel, relevance, look for videos in the last month with lots of activity.

Copy the top 500–1000 URLS of a specific niche or target (100 urls of each top ten search queries with the most views and relevance). Copy paste them into a CSV fileto filter out repeated video urls.

In Stream Video Ad Placements Campaign Set Up

You need to set up Youtube to save those new audiences (those who watch the advertised video and those who click on the link)

YouTube Audiences

From Adwords home page, click on Shared library

Then click on Audiences (View) — Remarketing list tab — YouTube users

Choose the type of action you are trying to capture from the drop down menu

You need to create 2 remarketing list audiences, one for the advertised video (Viewed certain video(s) as an ad); and view certain video(s).

Finally paste the video url of each video you are creating retargeting audience for. Name your audience list, set up start/end date. Create list.

YouTube Similar Audience

Youtube has a similar feature as Facebook like audiences, once your retargeting list gets to a certain number it will automatically create a similar audience list(s) you can target at the next step-.

Now, you can retarget those new audiences in YouTube or the Google Display Network with more indoctrination, as more content, testimonials, etc.

First create a regular campaign in Google Adwords (Video, Display)then Select the audience you want to target, click on Ad to Adgroups

Keep retargeting the third content visits, either in YouTube or on a blog post via Remarketing tags

You have taken cold traffic into warm, you are no longer a stranger

Cold Traffic: People That Have Never Heard of Your Business.

Goals of Cold Traffic:

• Introduction/Indoctrination (Introduce your brand and establish credibility)

Warm Traffic: Your Acquaintances

These are people that you’ve introduced yourself to and they’ve shown interest in return.

Goals of Warm Traffic:

• Generate Leads

Its time to run a lead gen campaign

Take it to the Next Level and Automate

If you are driving traffic to an ungated blog post, you can use Remarketing tags to do the same thing, plus, you could also install a retargeting pixel from Facebook in your blog.

It will allow you to follow you audience pretty much everywhere, in Google Display Network (92% of all Internet pages), YouTube and Facebook.

That will give a strong foundation from which you can now run advanced campaigns using platforms such as Infusionsoft.

I hope this article has given you ideas on how to find cheaper and better traffic. Its all about generating good will with your audience; find them where they’re at, resist the urge to sell, prolong the life of your investement.

Here’s a link to a software i use to automate the Youtube Video Creation and placements. Its an affiliate link. Its called Veeroll. Its worth taking a look at it.

See my partial results. (i am building my pixel list first -audiences-) Not Bad

I ‘m sure i have lost more than one reader, i apologize, its my first article in a different language. It will get better i promise

Please leave feedback or email me at MazMex68@gmail.com, i’d be happy to go back or advanced if needed to be.

Let me know where you need help the most, i will do my best to deliver the best possible ideas to help you .