Rather, the persistent, always-on paradigm of spatial computing means that we have access to contextualized information without even having to ask.
The Camera As Platform
Allison Wood

Which means you don’t have control over the things you see, but rather they are brand-driven…why would I want to look at content that I know is just there to catch me? There needs to be an incentive. There’s got to be something that attracts me to enter that gate, a reward, which can be some offer I can only see if I’m connected, or some kind of social interaction. Or maybe just when I’m trying to escape from boredom, much like we do with our smartphones nowadays.

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