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Notes on working with VCs.
Image credit.

Starting up is really hard.

By the time you find yourself with an investor, you feel a bit more seasoned to nail the pitch and leave with positive results. However, there are no guarantees and raising capital is nearly impossible, especially for underrepresented founders.

Fundraising is a mode that requires constant attention and a whole lot of grit. With preparation, founders can achieve greater results and leverage every investor interaction as an opportunity to build the business.

Here are a few of my initial reflections from Mastering the VC Game by Jeffrey Bussgang.


Lettuce for Days — Image Credit

Every story has its hero.

There is a sound like that of a crowded marketplace. If you listen closely, you’ll hear a beat of enthusiasm and measured confidence as people come together around the innate possibilities of entrepreneurship and startup community building. …


History has a way of teaching some valuable lessons. Experience is the ultimate history professor. Proven methods and insights from those who have come before us can help keep us on the right path and ensure a safer journey on the road to success and impact. …


In just a few more hours, I’ll have embarked on another mission to help spark community, ideas, and impact by attending Startup Weekend Santa Barbara as a mentor and co-facilitator. If you’re not familiar with Techstars Startup Weekend, here’s a primer. We’re talking 54 hours of blazing entrepreneurial thinking, team-building…


You’ve been there right? A founder with an awesome idea and 10x potential sets out on a journey to go from zero to unicorn status in breakneck speed. Some call that Blitzscaling.

Blitzscaling is a specific set of practices for igniting and managing dizzying growth; an accelerated path to the…


Enjoyed the leadership lessons offered by Liane Hornsey, Chief People Officer at Uber, during yesterday’s 10th Annual Central Coast Business Symposium hosted by Andre Morris & Buttery.

Here are a few of my favorite highlights:

Treat your people like people no matter who they are or where they come from.

Find a way to involve them in decision making. Let them take an active role in shaping the future of the company.

Consider burning the boats. A.k.a. the old methods of tracking and rewarding performance.

Be accessible. Get rid of the silos!

Find a way to tie your Corporate Social Responsibility (CSR) initiatives to the heart of your business model.


Sergio Zepeda and Guillermo Chavez of Women’s Economic Ventures

A recent visit to the Santa Maria Business Development Center (MIYB Spaces), a hot bed of resources for small business owners on the Central Coast, led to a dynamic encounter with folks hungry for knowledge. …


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We believe in the pillars of startup community building that make for a vibrant entrepreneurial hub. It’s amazing what can happen when people, technology, access, and ideas come together. We believe in you, the architect of fresh possibility.

We invite you to help us write our next chapter.


The Santa Maria Valley is a perfect basecamp for ideas to thrive.

Our region is rich with culture, aesthetics, options, history, and opportunity. At the tip of Northern Santa Barbara County, Santa Maria plays home to a variety of existing clusters that have fueled traditional economic development throughout the region…

Jose Huitron

Believer. Founder at Hub 81 and SantaMariaValley.tech.

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