One thing to remember when marketing on facebook.

Facebook marketing has changed over the past years, getting better and better day by day. With new technology and ideas for marketing purposes people tend to forget one simple rule when it comes to marketing.

That is : Know the type of people you want to market to.

Be selective with the people you are selling to. Not everyone is going to want what you are offering, so wouldn’t it make sense to market to people that in the mood to buy what you have. Just think about it, if you were selling health and wellness products wouldn’t you want to market more to people that already like idea of health and wellness?

Let me put it in another form. Let’s say you were selling purses and you realized that must of your consumers that have bought purses from you in the past are between the 25–30. The smart thing to do would be to market to people of the ages between 25–30. In all in honesty it’s just that simple. In turn this saves time, energy and money.

The great thing about marketing on facebook is that with all these new options that they provide you can do so much more.

Hope this helped! It’s a pretty simple tip to keep in mind. It’s easy to sell to people that are already in the mood or mindset to buy what you offer.