HEC Paris Industry/Marketing Trek in Amsterdam
Uber Blog France | Uber Engineering
Uber Cultural Norms: We build globally, we live locally. | We are customer obsessed. | We celebrate differences. ERGs (Employee Resource Groups) | We do the right thing. | We act like owners. | We persevere. | We value ideas over hierarchy. | We make big bold bets.
Marketing is in your DNA or is it just a checkbox to tick? Differences between Millennials and Generation X. There is a need to change the message to stay relevant. Heineken drops “Open your world” as it launches new positioning.
Heineken 0.0 | Now you can | Parking
Heineken 0.0 | Now you can | Presentation
Fixed budget percentage allocated to deliver the message When you drive, never drink. These ads are directed to promote zero alcohol consumption when people drive regardless of each country policy.
Worlds Apart (Heineken Integrated Campaign)
Plastic-free six pack rings for beers
Global strategic design consultancy that re-imagines consumer experiences for the 21st century.
Retail and hospitality are not just as places to shop, eat and sleep, but part of a new cultural landscape. Today the psychology of shareable moments drives everything: from design and architecture to service and customer journey.
UXUS collaborates with the world’s biggest brands across diverse industries to reimagine their vision into emotive experiences that redefine categories.
FutureBrand UXUS builds brand desire through 5 core services:
• Retail Design
• Hospitality Design
• Architecture
• Graphic Design
• Digital storytelling
UXUS intro video | L’Occitane project video | Sephora project video
Ultrasound portable machine that connects to smartphones (Lumify)
Challenges while doing transitions from product based proposals to services. “Blade Membership” for OneBlade shavers. OneBlade. Another example: Sonicare toothbrushes
Perform + Transform (not focus only in Transform)
Firms that form part of Alphabet:
Calico | capitalG | GV (Google Ventures) | SideWalkLabs | Verily | Waymo | Chronicle | DeepMind | Wing | X
Guide: Foster an innovative workplace (includes the attributes that Google believes contribute to the development and use of new ideas)
re:Work (a collection of practices, research, and ideas from Google and others to help you put people first)
