Is Cadre really disrupting real estate investing?

José Entrecanales
Dec 6, 2017 · 7 min read

“The Cadre value proposition for investors is far superior to that of existing options, and will — like other digital marketplaces — disrupt less efficient analog incumbents”

Jeff Jordan, General Partner at Andreessen Horowitz

Cadre is often described as a disruptive company. Statements like this one, are all but rare when Cadre’s novel business model is the topic of discussion. However, according to Clay Christensen’s definition[1] of what constitutes a disruptive business model, they seem to contain somewhat of a contradiction: how can Cadre be disrupting real estate investing with a value proposition that is “far superior” than existing alternatives? And, if it isn’t, how should we think about this undoubtedly innovative solution?

José Entrecanales

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MBA student at Harvard Business School