Is Old Spice Appealing
When you watch a old spice ad you see masculinity and toughness. Why do these types of ads make you or one of your friends go out and buy old spice. in one old spice add it starts out by showing Isaiah Mustafa telling you how you should smell like or how
I feel like like that is a piece of logos. when saying that your acting as if its logical that when you smell good your girlfriend is immediately 10 x more interested in you. which it is logical to believe if you smell better you are more approachable.
Back in July of 2010 a article in the new York times came out saying that 70% of the people buying the body wash were women buying it for there man. old spice then sought out the campaign
where they made the commercial with Isaiah Mustafa (which i talked about at the beginning ) the commercial went viral with over 16 million views on youtube.
These commercials are very comedic they feature a man by the name of terry crews. The commercials While featuring a more intense tone are less serious. during the commercial i just linked to you, you see terry morph into a motor cycle. this has no correlation with deodorant, it is comedic you cant say seeing a shirtless Terry Crews is not funny. Comparing to the other commercials featuring Isaiah Mustafa (Which are Also pretty Great) They take a lot less serious tone. How do these commercials make people buy deodorant. they make you laugh, And people like to laugh seeing a commercial that is so chaotic and good it makes you like the company itself.
In case you’ve been living under a rock for the past few hours today, you’ve probably seen that the Internet is absolutely buzzing over a new Super Bowl commercial, and by buzzing, I mean they’re pretty much freaking out.
From a Article i found on a website called bustle (Written by Leah Thomas)
The Internet Went so crazy for old spice Terry Crews. He Got a Old Spice Themed Computer made by Jayztwocents . Old spice is intentionally making there presence known on the internet. People make montages of the commercials.
These commercials are obviously pointed to men. In the commercials with Isaiah Mustafa hes telling a man how old spice will make you be more likable to your significant other and, The commercials Featuring Terry Crews He spews masculinity. But they can be Like Able by both genders Everybody loves a good comedy. And When the makers of the commercials keep them short it keeps the public wanting more.
I know it might be a little bit cliche, but i also use old spice i like the variety they have, and my dad is from Boston so he used only old spice when he was in high school.
They don’t only use those two actors they also use outside linebacker for the Denver broncos Also dose some commercials from them. But they still follow the formula being not very serious comedic commercials. Having a super bowl MVP and a well known player can be directed strait at players. especially with Von Miller being a respected player around the league.
In conclusion Old Spice has a great formula. they still are a well known company with quality products. They use Great author awareness to direct the commercials to a audience they should be. They use great examples of logo,Pathos and, ethos. Old Spice is Great at there job and they should keep doing what there doing.