Are you looking for an answer or are you asking about impact?
Jason Fried

Least favorite (this is a “my office” problem, but I suspect others may agree): Managers don’t use Basecamp features correctly.

  1. Messages to a specific person often don’t get tagged correctly and they’re not alerted in Hey!
  2. Tasks are written into messages which can’t be re-declared as a task.


  1. Add a feature allow all viewers to tag someone else without an additional comment. (think of this as how people get tagged on instagram or facebook photos)
  2. Add a feature to re-declare a message as a to-do item so it can be assigned properly.

Favorite feature:

Latest Activity captures everything

I realize my least favorite features are “user” problems but we can’t choose how our managers use basecamp we can only guide them and hope for the best outcomes.

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