Types of Bias, And how to Overcome them

INTRODUCTION

During design process, a lot come into play which affect our design decision, which is being bias, when we allow our personal decision to take control, rather than thorough research that will project equal representation of different backgrounds in our designs.

What is Bias

Is referred to as ways in which people of diverse backgrounds interpret or subject themselves to their beliefs and values when approaching designs.

Often times Bias affect design process and decision making, in other to overcome this problems, designers needs to carry thorough research rather than viewing things from there own lenses or experiences.

Types of bias

Confirmation Bias

False Consensus Bias

Primacy Bias

Implicit Bias

Confirmation Bias:

This occurs when you start finding or looking for evidence to prove your hypothesis

How to Overcome Confirmation bias

1. Ask Opened Question
2. 2. Actively listen

False Consensus bias

This is process we overestimate the numbers of people that will agree with our design or idea

How to Overcome False Consensus Bias

1. Identify and articulate your assumptions
2. 2. Survey large group of people

Primacy Bias

This occurs when only remember the first participant.

How to Overcome Primacy Design

1. Ensure you take detailed note and recording
2. 2. Interview each part of the survey.

Implicit Bias

This happens when we stereotype a certain type of people without our own conscious knowledge.

How to Overcome implicit Bias

1. Regard everyone equal when carrying out your research
2. 2. Try as much as possible to carry out your finding before concluding

Conclusion

Identifying our bias play a huge role in our design, with that we tend to come out with designs that meets users demand.