In the words of Derek Featherstone, CXO of specialist accessibility agency Level Access: Accessibility is an outcome. Inclusive design is a process.

Accessibility is part of an Inclusive design methodology

Accessibility is about creating products that are usable by everyone. Inclusive design, on the other hand, is a mindset that involves understanding user diversity. It is a methodology that is human centred and means including and learning from as many people as possible, with a range of perspectives.

Microsoft’s definition of the two are:

Accessibility: the qualities that make an experience open to all.

Inclusive design: a design methodology that enables and draws on the full range of…

The use of breadcrumb seems to be an ongoing debate but breadcrumbs are still vital for signposting, helping users to quickly and easily see where they are in the site structure and travel up and down that structure.

Definition: a breadcrumb is a secondary navigation showing the website hierarchy. It usually has hyperlinked labels assigned to each category. Below is an example of a breadcrumb on Etsy:

Breadcrumb on Etsy

Benefits of using breadcrumbs

  • Lets users know where they are on your site
  • Aids navigation and exploration of content
  • Provides a quick way to get back to higher level areas of a site
  • Takes up very little…

In this post I lay out some tips on preparation, delivery and nerves you can use to help you with your next presentation.


I’m going to make a long speech because I didn’t have time to prepare a short one. — Winston Churchill

> Goal & purpose. Think about what the goal is of your presentation. Consider the why, what, how and the what if. Keep the purpose of the presentation clear from start to finish.

> Your audience. It’s actually not about it, it’s about your audience: what is important and useful to them? What keeps them awake at night?

> Don’t start in PowerPoint. Use mind maps to brainstorm and plan your content. This will allow you to be more creative…

I often think that life is all about priorities. All the abundance and choices we have available to us, what we spend our time and energy on: one way or another, will be prioritised, whether intentional or not. So in the world of User Experience design, how do we prioritise?

How do we decide what to put on the homepage, landing page, article page or similar on our website or app we are working on, and in what order?

In my experience, unless you interfere, more content, more features and more adverts (sometimes disguised as helpful content) will get added…

Last year I completed my MA in Design and Environment I wrote my thesis on how to design for positive social change and innovation because I believe that design has the power to make the world better.

Below is a summary of Design strategies for social change. I have outlined the tools and methods you can use to help design for social innovation and positive change. Many of these are inspired by leaders in the field of social design, social innovation and design thinking including and social design Lucy Kimbell, Geoff Mulgan, Ezio Manzini, Pelle Ehn and Roger Martin.

1. Define the Problem


Last week I went along to the Accessibility in UX Meetup by Mobile UX London and came away feeling inspired to do more to ensure our products are truly inclusive. There’s a couple of things that stood out to me: 1. Those designing products and services only represent a tiny part of the population (and their needs) and 2: The importance of user testing with people who have accessibility needs.

Accessibility is vital for a good user experience, it enables everyone to use our products — not just our designer and developer peers (who are likely all around about the…

Josephine Miller

UX Designer. Interested in human centered and inclusive design. Projects at:

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