Social Media, Storytelling & Your Brand

Martyn Tipping, partner at NY-based TippingGardner, discussed how to leverage social media to tell your brand story during his keynote presentation at ECRM’s Impulse, Front-End & Checklane EPPS event earlier this year, including seven key steps on how to get started doing this. In the following videos, he highlights these seven steps:

  1. Know your audience

2. Draw back the curtain

3. Stand for something

4. Stick to your story

5. Meet the people

6. Show’em how it’s done

7. Encourage customer content

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