So, you’re ready to jump-start your career in sales, but you aren’t sure where to begin. Luckily, there is no scarcity of sales opportunities, but this can feel overwhelming for those looking to find their niche. Joseph Vessecchia explains three of the most important things you need to know:
Figure Out Where You Fit
Think about your interests, existing expertise, or past work experiences. If you find a company that sells products or services that align with your personal interests, then you should consider working for them. The more knowledgeable you are about a certain topic, the more likely it is that you’ll be hired (and that you’ll enjoy your career).
Look for job openings and get a feeling for what companies best suit your interests. Make a list of them and then write down their products or services along with the types of clients they sell them to. You aren’t going to go in for any interviews just yet, but this information will come in handy during the next tip.
Learn Everything You Can About the Company and Customers
Maybe you’re pursuing a career in sales because you feel like you’re a natural. Joseph Vessecchia mentions that this is great, but there are always tips and tricks that you must learn through experience. No matter where you are in the job search process, you should get as much exposure as you can with potential companies.
Look for great companies that sell products you care about and then learn everything you can about them. Talk to employees about their sales strategies, figure out how the company works from the inside, read about its history — just absorb all you can.
Next, get to know their customers. Figure out how the product or service they sell can help them. Better yet, research the customer’s industry so you can tailor your sales pitches directly to their line of work. If you’re able to identify a problem that they regularly have and then offer a solution for it, you’re bound to pique their interest. With all this information, create a great sales strategy and show it to employers and recruiters during your interview.
Learn How to Sell
Building up this base of knowledge will help you learn how to sell your product or service to customers, which is important because there’s nothing self-evident about sales. Different customers are going to want different things. You need to be versatile and self-sufficient enough to think on your toes. To do that effectively, you need a deep understanding of your company, product, and customer, like we just covered.
One thing you’ll find out quickly is that people don’t like being approached by someone — especially if that someone wants to sell them something. You’ll need to master your pitch as soon as possible to avoid turning off potential customers. Work on creating the perfect hook and practice explaining all of the benefits of your product or service in the mirror at night. This will keep leads from getting bored, irritated, or skeptical about the product’s benefits. It might even help to talk to your coworkers about their strategies and sales pitches.
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