Now, assuming BTC dumps 10% (-$2000), your altcoin bags are down 10% vs USD(-$4000) but your margin position is up 30%(+$5400). this covers the USD loss from your Margin position($2000) and your Altcoin position($4000); mostly(you still made a loss of $600, but it’s better than a $6000 loss).
So when you are trying to make a sale, consider what they actually need. Consider how they actually think. Are they a 70 year old conglomerate that has never done social? Are they more comfortable spending on banner ads? How can you have the best of both worlds? How can you become empathetic and understanding of their POV?