
“Is there anyway to make entrepreneurship easier?!” Yup. Here’s how:
Now that I have piqued your interest, I will explain how this is not a fallacious statement. I believe that the idea behind these words can, and will help you mainly if you’re an entrepreneur. But also as a person on any journey of life.
Easy and entrepreneurship fit together like alcohol and the weekdays. No matter what niche or business, entrepreneurship will always and forever be what is has been. A grind from beginning to end. All roads in entrepreneur country are brutal.
“Wait I thought this was about you explaining the easiest road an entrepreneur could take?”
Well, you’re looking at it from the wrong prospective. The first step is to take your eyes off the potholes, steep inclines, and degrading asphalt of the roads; and focus on the car you’re about to take to explore entrepreneur country. Far to many of us spend our limited time seeking the perfect road to travel all because we know that on that road, our cars can actually make it to the desired destination! Again for entrepreneurs and everyone, this is applicable. If you are equipped with the best car in the world it doesn’t matter what the road looks like or how long it may be.
The first step is focusing on you rather than on your entrepreneurial goals. Hopefully you already know what your goal(s) is/are. Instead of “just sending it” and taking your 2002 Honda Civic rock crawling through Moab UT, take a step back. Prepare, learn, practice (maybe get a Jeep that’s lifted if you’re rock crawling) so you know that no matter what or who is in the way you’ll make it.
With this principle in mind, you must then determine which factors along your journey you can control and which are outside of your control. Knowing these things now, the only way one can even control what happens on their journey is to focus on what they can change. Again, for entrepreneurs and everyone. One cannot alter the terrain in their favor! So the only way to make your journey easier, is to improve the vehicle in which one is traversing the terrain. For anything to get easier on ones journey is to own the best car there is.
“This is starting to sound like more of a life lesson.”
It is a life lesson. Entrepreneurship is the teacher, and it uses the yard stick to beat anyone who will not listen or pass. In the everyday world you can drive your 2002 Honda Civic, crash here and there, and be fine in the end. But in entrepreneur country… You crash and your going to need a new car. Now what are you left with? Scraps of a “has been car”, your knowledge, and your intuition.
The thing that people aren’t aware of is that you had better prepare for a crash. Don’t just be prepared to navigate through hell, be prepared to get lost in hell. Expect to arrive on the day when you have lost it all. Because this is entrepreneur country! You can’t change it!
“What are you trying to say?”
I’m saying that this is what you’ll see. This is what it is, and knowing such can help you prepare for such. Which helps make things easier because you know. To know more of what you don’t know is a HUGE asset for you out there in entrepreneur country. If you’re in barren wasteland and you’re the only one who knows where food and shelter is, all the sudden that knowledge becomes extremely valuable and worth millions more than usual, and you can use that to your advantage.
If you’re one of the many small business owners and your stuck on how to manage your business system, all the sudden the person with the knowledge of online platforms and automated tools becomes Jesus! A savior; a potentially very wealthy one at that.
Your acquisition of knowledge will save your life as you travel in entrepreneurial country. It will spare you of so much stress, and it can ease the tension of living as an entrepreneur very nicely. Think of it this way. Your car is on fire, and because you don’t understand the difference between a fire retardant and a fire accelerant, you attempt to put out the fire with gasoline rather than with water.
Because you did the time and tried to know everything you don’t know, all of those things become weapons in your arsenal, ready to use when that boulder drops on you. This leaves you with tools to use and implement, instead of a coffin to hop into.
KNOWLEDGE IS HUGE
“To know that you do not know is the best. To think you know when you do not is a disease. Recognizing this disease as a disease is to be free of it.” Lao Tzu.
“The highest form of ignorance is to reject something you know nothing about.” Dr. Wayne W. Dyer.
“There is no wealth like knowledge, and no poverty like ignorance.” Buddha.
“An investment in knowledge always pays the best interest.” Benjamin Franklin.
The last item I believe is HUGE (yet quite under used) in making ones entrepreneurial life easier is knowing that in entrepreneur country, there are other people traveling as well!
The reason why I say this is so extremely useful is because one can possess all the weapons they need, they are not proficient in using them… this can cause unnecessary stress. One may know how to wield these weapons reasonably well, but using weapon (B) with weapon (R) makes the process a little less strenuous. Also adding Weapon (D) occasionally can increase productivity.
“Where are you going with this?”
Simple. This type of information cannot be easily obtained. So it has to be coming from another source. Yup it’s the travelers coming the opposite direction.
OR
The people traveling the same road. These people are one of your greatest assets out there in entrepreneur country. Imagine you’ve just been crushed by that boulder I keep bringing up. You frantically start scheming your next move. All of your weapons are out and ready for action use, then a fellow traveler puts his hand on your shoulder and explains what obstacles are around the corner and which weapons will be most effective to overcome the impending obstacles. Then, while he is walking away he gives you one of his weapons. Or you are in the same dilemma and a fellow traveler comes from behind and they help you. You had enough weapons to do it yourself fine, but the fellow traveler had weapons you didn’t. And by using those, you create something that will get you back on the road to success.
Being aware of your fellow travelers, and befriending everyone in entrepreneur country is a cheat code.
Entrepreneur (A) does his own work. Grinds, hustles, and studies. Entrepreneur (B) is the same, but part of his efforts were centered around seeking out likeminded entrepreneurs.
Entrepreneur (A) is stuck in a rut and does all he can to alleviate the problem. He has no idea why his small businesses website and online presence is floundering. Most likely he will revert to Google, or figuring it out himself.
Entrepreneur (B) is stuck in that same rut. But remember he allocates portions of his time to knowing likeminded entrepreneurs. Entrepreneur (B) calls his friend who he met at an entrepreneurial meeting. He knows that he is learning computer science and computer engineering. Entrepreneur (B)’s friend can’t help him, but he knows other people who can fix his problem in no time. So entrepreneur (B) gets his problem fixed quickly and permanently.
In entrepreneurial country, it is axiomatic that, “It’s who you know not what you know.” But this idea is so under used. There are so many gold nuggets to be discovered by this process that sadly go unnoticed by entrepreneurs. I truly believe that any entrepreneur who takes full advantage of this is so, so far ahead.
This is a bit of a digression but I want to share it to engrave the importance of this subject on your souls. My father informed me that while he was in college, he took a course which invited many successful entrepreneurs to discuss their experiences with the students. The students who understood the importance of befriending likeminded people acquired the cheat code. Imagine what these students could do now that they personally knew some of the most influential and successful entrepreneurs in the community?
YOUR NETWORK IS HUGE
“The richest people in the world look for and build networks, everyone else looks for work.” Robert T. Kiyosaki.
“Networking is not about just connecting people. It’s about connecting people with people, people with ideas, and people with opportunities.” Michele Jennae.
“Networking is the №1 unwritten rule of success in business.” Sallie Krawcheck.
Again, I want to clarify that entrepreneurship will always and forever be brutal. The terrain will not change. If one wants to change their destiny in entrepreneur country they must look at their cars. Look at yourself. If you’re an entrepreneur, what are you doing right now to set yourself up for a better chance of success? Or to make things easier for you in the future? Without a shadow of a doubt, I believe that these two action points are the greatest assets any entrepreneur can possess if they are looking to make their journey a little less bumpy.

