Two Startups To Watch
I was recently asked which two U.K. startups I would invest in. They needed to be U.K. based and at Seed or Series A stage.
I should make clear I have zero 💰 to be investing myself, so all this is very much hypothetical. But I’m publishing my answers for anyone as excited by startups as I am - those who share an interest in businesses that may have a bright future ahead of them.
Cocoa Runners is a subscription 🍫 start-up that delivers premium quality bean-to-bar chocolate to subscribers every month.
All of these startups differentiate in their respective categories by offering premium products, with strong branding alongside a subscription revenue model.
The reoccurring revenue model, which Cocoa Runners employs, has a few benefits; namely increased revenue stability and predictability, whilst reducing inventory cost means less capital outlay and risk. This makes it a much more attractive investment.
Trail provides hospitality operators a daily checklist ✔️, allowing frontline staff to record administrative tasks. The product is a web-based app for use on tablets and phones.
The hospitality market is large and ripe for innovation; 4.49 million people👵👴👽👧👩 are employed in over 180,000 U.K. hospitality businesses.
Checklists ️are a large part of these employees’ jobs. In an industry suffering 35% annual employee turnover, hospitality businesses use checklists to standardise processes and improve productivity.
Trail’s web-based approach allows real-time task visibility, task accountability, instant audits and trend analysis.
Initial customers include Itsu and Enterprise Inns, both advocates of the minimum-viable-product Trail has built.
To summarise Trail has a USP, in a large market with a strong product need. Competition is weak and they have built a successful MVP with paying Plc customers.
If you’ve got a startup you’d rather invest in I’d love to hear about it. Drop it in the comment box below or DM me, here or twitter @joshbarbour.
*Still waiting on Unicode 9.0 for that bacon emoji 🤓.