Sound Cloud Notes
Broadcast writing for the ear.
writing for the ear is the foundation of broadcast style writing
Four C’s of Broadcast style: Correctness, clarity, conciseness, color
- accuracy above all else
- accuracy is a must for every area of media
- Your audience must understand what you are saying first time around
- exact word you mean to get exact emotions.
- use simple sentences.
- know what you are talking about
- most in broadcast writing
- upmost importance, write to fill a certain amount of time
- cut out any unnecessary words
- avoid passive tense
- the color in your writing is the way get the audience locked into your story
- people are the center of your story
- we do not want people flipping the station because they are bored of what they are hearing
- write in unified fashion, story complete unit everything works together
- inverted pyramid doesn’t work, loose people before the end
- speak 3 words per second.
- most common broadcast structure
- climax, cause, and effect.
- climax- begin the story with it, grab people’s attension.
- cause- why it happened, circumstances surrounding the event
- effect- give context and insight of what the story means
- personalize it to your audience
Broadcast style rules
- simple sentences (subject-verb-object)
- titles before names
- personalize wherever you can
- spell out words and symbols
- // instead of periods or commas
- put age before the names
- use pronouns sparingly
- numbers difficult to understand when you can’t see them so round off, just under or just over