The Apple-Google shift
Elliot Jay Stocks

I really hate this type of thinking. There are plenty of design flaws with Google’s apps. I run my business on top of GMail and Google Calendar but I use Apple Mail & Calendar on my phone because Google’s versions perform so poorly. For me.

I think that is the key here — it’s not so much that Apple and Google have shifted, but users have more choices based on their own needs. So I believe it’s more a shift in the power user culture than anything.

And articles like this fail to recognize that because they are so single-track focused on proving their point.

For instance, Apple Music works perfect for my needs because I’m not a music junkie and I was super tired of Spotify playing the same ads over and over.

iCloud is simply amazing. I use a combination of it and Dropbox after Google Drive failed miserably deleting files all the time, creating conflicts, and not being easy to sync over slow connections.

More than ever I’m able to keep all my devices in sync. I just had a presentation that I was editing on my iPhone and then was able to pick it up on my Mac. This is pretty simple, I know, but Keynote blows the water out of anything Google has created.


Because Apple knows its audience. And it doesn’t cater to everyone. Lucky for me I am at the core of that audience.

As for the hardware. I will say that there are NOT near as many bugs as there used to be. And the hardware itself is super chic and just awesome to feel. I use a MacBook Pro I purchased 6 years ago that I have modded out to handle space and memory needs. But everytime I get the device out, it feels amazing and is still a great computer.

The same with my iPhone and iPad. I’ve had them for years now and the product has held up tremendously.

Compare that to all my friends with Google devices. They have major pink lines running down the screens from dropping. They are routinely sending 3–4 of the same messages to everyone because their software is clunky. And they still can’t read or send long texts which makes connecting a bit of a pain.

But they love their device overall. Because it meets their needs.

I believe the greatest single shift in our culture in terms of personal computer technology is the fact people are able to have a growing number of reliable options. And this represents the User-Requirements shift more than the Apple-Google shift.