Media Companies: Don’t Let Your Traffic Run Out the Side Door
by Paul Berry and Josh Elman
With the launch of Facebook’s Instant Articles, media companies have…
I love that you are posting on this. It’s so important and so frequently underestimated.
For every product, there are two completely different experiences that need to be designed:
(1) what you call the middle: the person who has the need, knows that this product is perfect to address their need, and has the product mostly set up. That experience needs to be seamless, fast…
This is a great question. The case of a “trial” user that doesn’t convert is a useful case study itself. I would ask them (1) how they heard about the product (2) why they signed up for the trial (3) what they did during the trial that convinced them not to continue (4) what they would be willing to pay
I would not necessarily extend trials just to do that, unless it turns out from your…
I think in every type of research and work you can always do more to get to a better and better result. 10 is of course arbitrary. I bet by 3–4 conversations, maybe even after just 1–2'structured this way, you will find enough in the stories to start deriving patterns. Once you have a few patterns you think are important, you then need to go back and plan out what features and changes you want to make based on what…
Great question — when doing user research you always have to be very careful about how you reach out to your users. You don’t want to say “Hey, we see you used our site 6 times, then stopped for 32 days, then came back 17 days ago and have been active since, can we call you?”.
We first reached out to our targeted user list with a simple message. Something like: “We see that you registered…
Great insight. understanding just which users you are attracting and what they are doing with your product is very important too. If they aren’t the users you expect, you either have to rejigger around those users, or go back and try to get the ones you anticipated.
Pretty much every new app has the following problem: lots of people sign up but don’t stick around.
I frequently get asked what are benchmarks for retention after one day or one week. My answer tends to be the same for products in the early days:
Ignore the benchmarks. Find the…
These are exactly the actions of a subscriber. It is great that you rely on seeing the publisher’s content in your main feed on social platforms. Still not the same as you coming to their site or app directly, but close! That is why we called out the subscriber group
Also see: https://medium.com/@joshelman/om-these-are-great-questions-the-post-was-long-and-we-were-trying-to-lay-out-the-basic-framework-744791f4fac9
Your point about “multiple entrances” is a very important one and we cut out that discussion as we edited down the post.
The key idea of a “front door” is that you expect something to come and you seek it out if it does not. The newspaper used to be delivered to your actual front door daily, and I remember plenty of times my parents calling the paper if delivery did not happen properly.