Interesting article, Adam! As a wine buyer/educator, this is a tough one to make peace with. I’ve definitely gravitated toward the “drinking less” orientation in the last few years and it feels good being hung over way less frequently. I’ve also been intrigued at the number of celebrities who occasionally talk about not drinking at all, simply as a choice. Not sure if I’ll ever go totally without wine — it brings a lot of richness to my life, but I appreciate your thoughts and the NoAlcoholProject!