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Josh Madwed
Josh Madwed

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Published in UX Collective

·Mar 24, 2020

Why did we stop talking about ethnography?

How a site visit reminded me of the value of observing users, — Opinions expressed are solely my own and do not express the views or opinions of my employers. Making the switch from school projects to B2B products was a bit of culture shock for me. In school, my end-users were more than likely college students. My observations and interviews were…

Design

6 min read

Why did we stop talking about ethnography?
Why did we stop talking about ethnography?
Design

6 min read


Published in UX Collective

·Jan 26, 2020

Spotify + Tiffany&Co — a brand mashup case study

A design concept for an unlikely collaboration. — Part of my New Years Resolution was to rectify my relationship with my creativity. While reflecting on 2019, I realized I’d been taking ~designing~ too seriously. Don’t get me wrong; I care about my designs with all my heart. But I was so obsessed with retrofitting the story of…

Design

7 min read

Spotify + Tiffany&Co — a brand mashup case study
Spotify + Tiffany&Co — a brand mashup case study
Design

7 min read


Published in UX Collective

·Dec 12, 2019

Using AR to improve the transit system in Atlanta — a UX case study

What would an AR concept design look like for MARTA? — I’m a MARTA fanatic. The Metropolitan Atlanta Rapid Transit Authority (MARTA) has not only been my primary transportation choice while living in Atlanta, but has also connected me to this city in a deeper way than an Uber could ever provide. There’s something thoroughly satisfying about mastering the timing of…

Case Study

8 min read

Using AR to improve the transit system in Atlanta — a UX case study
Using AR to improve the transit system in Atlanta — a UX case study
Case Study

8 min read


Published in UX Collective

·Nov 13, 2019

What if the Apple Watch was less annoying

How my phoneless week revealed many missed opportunities. — When Apple first announced cellular connectivity on its watches, my visions for the future excited me. The death of the smartphone was in sight! But when I activated cellular on my watch a couple of weeks ago, I quickly realized my predictions were further away than I thought. Last week…

Apple

5 min read

What if the Apple Watch was less annoying
What if the Apple Watch was less annoying
Apple

5 min read


Published in UX Collective

·Sep 14, 2019

Why every startup needs a designer

My realization that the foundation of a startup and the design process are extremely similar. — I had just graduated from Georgia Tech’s Industrial Design program before joining the startup accelerator program — Create-X. I didn’t know much about startup culture and was only vaguely familiar with terms like MVP (minimum viable product) and PMF (product-market fit). But through the program, it became impossible to miss…

Startup

5 min read

Why every startup needs a designer
Why every startup needs a designer
Startup

5 min read


Jun 10, 2019

Design driven by curiosity instead of passion

How designing for makeup users opened my eyes to bias in action — I am defined by my obsessions. Every couple of months, a new person, product, company, or idea pops into my head and can’t escape. Slowly it begins to consume every ounce of my free time. I think about it during my runs, my YouTube suggestions shift, and I let it…

Beauty

5 min read

Design driven by curiosity instead of passion
Design driven by curiosity instead of passion
Beauty

5 min read


May 29, 2019

Dear Incoming Industrial Design Student,

“Oh you’re Industrial Design! So you design factories, right?” — Nearly four years ago, I walked into Georgia Tech’s College of Design bubbling with excitement but also completely petrified. I had no idea what the next four years were going to look like. Sure I had seen sample projects, toured the school, and read the curriculum, but that didn’t help…

Industrial Design

4 min read

Dear Incoming Industrial Design Student,
Dear Incoming Industrial Design Student,
Industrial Design

4 min read

Josh Madwed

Josh Madwed

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joshmadwed.com

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