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Josh Mallalieu
Josh Mallalieu

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Published in IPG Media Lab

·Aug 12, 2021

The Future of the Experience Economy

How venue owners and experiential brands can leverage new technologies to step up their game — The experience economy is rebooting, as evidenced by surging ticket prices in recent months. Vaccinated fans can now safely return to stadiums, arenas, or venues to cheer on their favorite teams and performers, but venue owners and experience providers are facing heightened consumer expectations to reinvent the on-site experience. …

7 min read

The Future of the Experience Economy
The Future of the Experience Economy

7 min read

Josh Mallalieu

Josh Mallalieu

9 Followers

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