The Secret Power of Ungated Content
Lauren Holliday

Interacting with people and sharing specific pieces of relevant content with them shows you listen and want to develop relationships. If the first interaction is a sales call after a someone becomes a very weak lead, having no interest in purchasing, just in getting information, you’re essentially cold calling. Listening drives editorial decisions. Discussions deliver help. Discussions build relationships. Relationships make customers, ambassadors and referrals.

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