A Counter Intuitive Approach

Joshua Choi
Apr 18, 2018 · 3 min read

I. Provoke Fights

Common wisdom would suggest you to not fight battles you know you can’t win. But in business, you can’t turn over the reigns to someone who can’t defend their own ideas and plans. A spirited argument, when executed with an objective to discern one’s ability to perform, can be essential to growth. As a matter of fact, challenging one another is an essential aspect to growing together. If you want to move fast, go at it alone. If you want to go far, go at it together.

II. Intentionally Offend

Sometimes, the only way to get someone’s attention is to call them out.

III. Isolation

The voice in your head should be louder than anyone else’s. If you really believe in your vision, you shouldn’t let the opinions of others (especially those with the wrong intentions) mute your own. It’s a way to set aside time to deeply think for yourself. Solitude is a way to rejuvenate the same spirit that made you start in the first place.

IV. Hyper-Self Critical

Things don’t get easier. You only get better. One of the best ways to ensure that you continuously “level-up” is to be hyper-self critical, follow through with them, and set those standards for those around you.

V. Peacock

When you really believe in the mission you’re on, it becomes a part of you. It’s woven into your story and it becomes integral to your every day life. The message you share with others becomes something you want others to understand, and sometimes, the only option is to ensure that they don’t have the option to not get your message.

VI. Seek Out Rejection

A string instrumentalist’s fingers are thick-skinned. It’s the result of consistent practice to not only perfect their performance, but also to perfect their practice. When you get rejected enough, instead of harboring bitterness in your heart, you realize and accept that it’s all part of the process.

VII. Expect Nothing

When you give away without expecting anything in return, it’s a sign of maturity that you’re able to trust in someone or something greater than yourself.

VII. Repeat Mistakes

Failure is an option. It’s a catalyst of innovation. It’s a way to move on from your mistakes and keep learning. But sometimes, you’re going to have to repeat mistakes enough times to actually learn from them.

VII. Ignore Consensus

Whenever you find yourself on the side of the majority, it is time to pause and reflect. — Mark Twain

VII. Quit

It takes courage to quit too. The Sunk Cost Fallacy tends to deceive you in thinking that the opportunity cost of starting over is less than continuing on a losing endeavor.

VIII. Play Possum

Drake: It took a while for him to get the jokers out of the deck. When he did, he realized his competitors wanted to play chess instead. There’s a right time to reveal your strengths.

IX. Indifference to Slights

Your time is priceless. There’s no point in wasting it in petty matters.

X. Excellence In the Right Domain

It’s imperative to excel in the right area. Traditional domains aren’t interesting, and excelling in outmoded areas yield one’s expertise to fall behind the future. Ensure that you’re justifying the opportunity cost of your time.

XI. Self-Sabatoge

There are times when you become complacent in your pursuit. Never settle.

XII. Abstain from Ineffective Work

It was never about productivity. Productivity checks off items in your todo list. Effectiveness checks off priority items. The Pareto Principle is a mathematical phenomenon that’s observable in countless avenues in life — spend 20% of your time to output 80% of high quality work. Delegate tasks to others who can do it 80% as well as you can.

At one point you’ll come across unbearable pain you’ll never want to experience ever again. That’s when you’d want to really do things differently.

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