Josh MuirheadDancing with PriceI love to nerd out over price strategy. It’s a dance. And like the tango, when done well, it can be poetry in motion. However, when done…1d ago1d ago
Josh MuirheadEye of the beholderGrowing up, I was taught to “never judge a book (or person) by its cover.”3d ago3d ago
Josh MuirheadOnce every four years.The 2024 Paris Olympic Games officially kicked off on July 26th (although a few events had occurred starting on July 24th). Millions of…5d ago5d ago
Josh MuirheadBuild in ResilienceWhether you are marketing a product or yourself, you will hear no far more often than yes. Resilience in the face of these “setbacks” will…Jul 26Jul 26
Josh MuirheadPerception Governs ActionFor years, I thought Toronto was suitable for walking but not biking. If I wanted to bike, I needed to move somewhere like Calgary or…Jul 19Jul 19
Josh MuirheadQuality or Quantity?Over the past two to three decades, there has been a singular push in marketing: Quantity over Quality. The thinking is simple:Jul 17Jul 17
Josh MuirheadWords Influence UsGetting off the train in the morning, I hear a brief announcement:Jul 15Jul 15
Josh Muirhead90-secondsNew research suggests the chemical process of emotion (i.e., laughing, crying, etc.) takes approximately 90 seconds. That’s it. Within this…Jul 12Jul 12
Josh MuirheadThe brilliance of the 16th and 17thNext week, Amazon will host its annual (or semi-annual) Prime Days on Tuesday, July 16th, and Wednesday, July 17th.Jul 10Jul 10
Josh MuirheadUrban vs. Suburban vs. RuralMarketing mainly focuses on urban consumers between 20 and 40 years of age. The thinking is simple: There are more people in the city, and…Jul 8Jul 8