Josh Nelson
Sep 8, 2018 · 1 min read

Hey Megan,

Great little insights article, I enjoyed reading it. I’d like to highlight the last point regarding the value proposition and dominating the market because I actually see this as a non-issue.

Luxury, exclusivity — they are fundamentally different products than convenience and fast market trends. I’ve had a personal fascination with the luxury automotive world, and in that realm, people are willing to put down millions of dollars and wait years for their own custom vehicles. Why is that? They crave an experience that cannot be replicated because as you mentioned above they care about the way the product makes them feel and the way it represents their own identity. Feel as a definition extends beyond simply look, but tackles something more subtle, such as taste and socioeconomic status. In the automotive world, luxury is defined as an A-To-A experience (opposed to A-To-B utilitarianism) and luxury retailers likewise promote their products as such. It doesn’t matter what other people think, so much as what you believe.

That said, I don’t actually believe there will be a draw in luxury and fast fashion companies. I believe fast fashion will actually push the luxury retailers to be prime innovators because it forces them to focus on what makes them unique, whereas fast fashion companies by definition will struggle as they themselves are subject to the changing tastes and trends in the industry.

What are your thoughts?

    Josh Nelson

    Written by

    Product Designer @ Facebook || Founder of the Project Cobalt.